I led the complete production of "Be Humble", a branded short film for Zappos (based on one of their 10 core valeus) that premiered at Sundance Film Festival in 2020. Collaborating with artists and cinematographers across the globe, I crafted an original poem to anchor the narrative, curated footage from international sources, and handled every stage of post-production—editing, sound design, music integration, color grading, and final mastering.
The film visualized Zappos' core value with cinematic impact, meeting strict deadlines and budget while earning Official Selection at one of the industry's most prestigious festivals. From concept to Sundance premiere, this was a fully realized vision that proved global collaboration and meticulous craft can tell brand stories that resonate far beyond commerce.
Official Selection at Sundance Film Festival, 2020
CLIENT: Zappos
DIRECTOR: Raymond Wei
PRODUCER: Raymond Wei
EDITOR: Raymond Wei
AUDIO MIXING: Kier Schmidt
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