LG partnered with HITRECORD to produce a campaign for their new flagship phone the LG V30, working with hundreds of international artists to create a 30-second commercial and 9 feature spots showcasing the phone's capabilities. I served as creative producer and editor on the team for the entire campaign. For the main commercial spot, I sourced global talent, managed contributors, vetted vendors, arranged on-location shoots, and edited early cuts. For the 9 feature spots, I was the primary creative produecer and editor, managing the entire pipeline from developing creative concept, sourcing footage across a global community, editing deliverables, and addressing client notes so that the videos hit product specs, brand guidelines, and legal requirements.
The work connected. The campaign racked up hundreds of thousands of views across social platforms, proof that collaborative storytelling and tight creative vision can turn device features into human stories people actually want to watch.
CLIENT: LG Electronics
DIRECTOR: Joseph Gordon-Levitt
PRODUCER: Jared Geller, Edward Gallacher, Raymond Wei
EDITOR: Gregory Abraham, Raymond Wei
AUDIO PRODUCTION: Jeff Sudakin & Kier Schmidt
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