Samsung and HITRECORD partnered to create a two minute brand film to showcase their flagship camera, the Samsung NX1. I worked with a global community of artists who captured their cities through Samsung cameras, scouting talent across continents and shaping the narrative through the early stages of the edit.
The project required balancing client needs with artistic integrity, translating feedback into cuts that elevated both the brand and the work. I helped deliver two versions: the main film and a community edition, each reflecting a different facet of how technology connects storytelling across borders.
CLIENT: Samsung
DIRECTOR: Joseph Gordon-Levitt
PRODUCER: Jared Geller, Raymond Wei
EDITOR: Gregory Abraham, Raymond Wei
AUDIO PRODUCTION: Jeff Sudakin, Kier Schmidt
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