ARMANI WHITE AT HARD SUMMER FESTIVAL

ABOUT

I directed the animation for Armani White's Hard Summer set in 2019, building a visual language that matched the energy and edge of his music. Working closely with designer Elisa Wong, I developed twelve unique animated motion graphics loops from original illustrations—steering the vision from concept through artist approvals, then syncing every beat to the stage.

I handled the technical side too: coordinating with festival VJ vendors to guarantee flawless playback on the main stage, animating seamless video loops that held up under festival lights, and capturing behind-the-scenes footage to document the performance. The result was a cohesive visual experience that amplified the live show and brought Armani's brand to life in front of thousands.

CREDITS

DIRECTOR: Raymond Wei
MOTION GRAPHICS: Raymond Wei
DESIGNER: Elisa Wong
VJ: Romario Rivera

GET IN TOUCH –– RWEI519@GMAIL.COM