I produced and edited the behind-the-scenes documentary and three How-To videos for LG's V10 campaign in collaboration with HITRECORD, working directly with Joseph Gordon-Levitt to showcase the phone's creative capabilities. From conducting on-location shoots and interviews to sourcing footage, music, and sound design, I built each piece from the ground up—then collaborated closely with the client to refine edits and deliver work that met brand standards without sacrificing creative edge.
The campaign premiered at the MLB World Series, putting the work in front of millions. My role required equal parts technical precision and storytelling instinct: capturing authentic moments on set, shaping them into compelling narratives, and ensuring every frame served both the product and the story we were telling.
CLIENT: LG Electronics
DIRECTOR: Joseph Gordon-Levitt
PRODUCER: Jared Geller, Edward Gallacher, Raymond Wei
EDITOR: Gregory Abraham, Raymond Wei
AUDIO PRODUCTION: Jeff Sudakin, Kier Schmidt
GET IN TOUCH –– RWEI519@GMAIL.COM
© 2014-2026 RAYMOND WEI, ALL RIGHTS RESERVED.