LG and HITRECORD partnered for the 2nd year in a row to produce a multi-channel ad campaign for their flagship product the LG V20. I was a creative producer and editor on the campaign to showcase the V20's capabilities through the lens of international artists. I sourced talent, orchestrated on-location shoots across multiple cities, and captured behind-the-scenes footage that became three standalone documentary features. Conducted intimate interviews with creators, assembled press materials, and assisted in editing the :30 and :60 second spots.
I also directed the documentary trilogy from concept through delivery to showcase specific features of the LG V20, realizing client briefs, and navigating client feedback and legal constraints while preserving the raw energy of each artist's process. The campaign pulled hundreds of thousands of views across social platforms, proving that branded work could feel as spectacular as the art it documented.
CLIENT: LG Electronics
DIRECTOR: Joseph Gordon-Levitt
PRODUCER: Edward Gallacher, Jared Geller, Raymond Wei
EDITOR: Gregory Abraham, Raymond Wei
AUDIO PRODUCTION: Jeff Sudakin
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